View all jobs

100% REMOTE - Senior Brand Manager – National Restaurant Chain

  • 100% REMOTE, 100% REMOTE
  • $130,000 - $140,000 base salary range + annual bonus potential!
JOB TITLE: 100% REMOTE - Senior Brand Manager – National Restaurant Chain
TYPE: 100% REMOTE in the United States, however, due to state-specific regulatory requirements, we can not support remote work from the following states: Alaska, California, and Hawaii.
COMPENSATION: $130,000 - $140,000 base salary range + annual bonus potential!

IDEAL CANDIDATE:
  • Experienced leading and managing brand calendar
  • Experience managing a team
  • Experience in QSR (Quick Serve Restaurants), food & beverage, retail, hospitality, or consumer brands preferred

DETAILS:
  • The Senior Brand Manager is accountable for brand strategy, marketing calendar management, and creative oversight.
  • Key responsibilities include building and stewarding an insights-led annual marketing calendar, developing compelling promotional and brand initiatives that populate the calendar, and bringing all activities to life across paid, owned, and earned channels with high-quality, effective execution. This position will also play a primary role in overseeing media and the relationship with the media agency.
  • Reporting to the Senior Director of Brand Marketing, the Senior Brand Manager will manage two direct reports: Manager, Graphic Design & Art and Associate Manager, Brand Marketing.
  • A Marketing Operations Associate will not report into this role but will partner closely to support execution.
  • This is a critical position within the Marketing organization, accountable for both setting brand strategy and ensuring it is executed with excellence.
  • The role is intentionally hands-on—the Senior Brand Manager is expected to lead, build, and deliver the work, not simply direct it.

FOCUS
Brand Strategy & Stewardship
  • Own brand positioning, messaging, tone, look and feel, and brand guardrails
  • Ensure consistent application of brand voice and visual identity across all channels
  • Translate insights and performance into actionable brand strategies
  • Annual Marketing Calendar Leadership
  • Build and manage a 6+ month forward-looking marketing calendar
  • Ensure the right balance of traffic-driving and brand-building initiatives to meet business goals
  • Define initiative timing, sequencing, and success metrics
Promotions & Campaign Strategy
  • Lead development of promotions and key initiatives across cross-functional teams
  • Define offer strategy, messaging, and business objectives
  • Ensure campaigns align to brand strategy and deliver against business objectives
  • Channel Planning & Media Integration
  • Define channel roles across paid, owned, earned, and in-shop environments
  • Ensure channel requirements, asset needs, and readiness timelines are clear
  • Partner with media agency on planning, execution, and optimization
Creative Leadership & Development
  • Own and develop clear, strategic creative briefs that translate strategy into execution
  • Lead end-to-end creative development across internal and external teams
  • Provide clear, consolidated feedback tied to strategy, brand standards, and performance
  • Ensure creative is developed for channel-specific formats and optimized for performance
Agency & Partner Management
  • Manage creative agency roster, including partner selection, scope, and performance
  • Partner with PR agency on earned media strategy and key moments
  • Hold agency partners accountable for quality, performance, brand adherence, and timelines
Cross-Functional Leadership & Execution
  • Partner with Operations, Digital, Finance, and Field teams to align on initiatives
  • Drive readiness, coordination, and execution across all functions
  • Operate as a hands-on leader-personally driving progress and solving problems
  • Experimentation & Performance Optimization
  • Establish and lead a testing and learning agenda across campaigns and channels
  • Use data and insights to refine strategies, creative, and channel plans
  • Drive continuous improvement without compromising brand consistency
Reporting & Operational Excellence
  • Lead post-campaign analysis and translate findings into clear actions
  • Provide leadership visibility into performance and calendar health
  • Build and maintain operating rhythms, processes, and governance
Team Leadership
  • Manage and develop direct reports across creative and brand/production functions
  • Foster a collaborative, high-performing team environment
  • Establish clear expectations, processes, and development opportunities

EXPERIENCE, EDUCATION AND BEHAVIORS
  • Bachelor’s degree in Marketing, Business, or related field preferred
  • 7–10+ years of progressive experience in brand, integrated, or category marketing
  • Experience in QSR, food & beverage, retail, hospitality, or consumer brands preferred
  • Proven ability to lead brand strategy (positioning, messaging, voice, identity) and translate it into execution
  • Demonstrated success building and managing high-velocity marketing calendars with 6+ month forward planning
  • Strong creative leadership experience, including briefing, feedback, and overseeing development across internal and external teams
  • Experience managing creative, media, and PR agencies, including performance and ways of working
  • Experience overseeing production for brand content (photo/video) and/or in-shop creative ecosystems preferred
  • Strong strategic thinker with ability to connect brand, creative, and business outcomes
  • Highly hands-on operator who drives work from concept through execution
  • Clear and decisive communicator with strong judgment and prioritization skills
  • Collaborative cross-functional leader able to influence without direct authority
  • High level of organization with strong planning and calendar discipline
  • Creative judgment and ability to evaluate work against brand and performance goals
  • Learning mindset with focus on testing, iteration, and continuous improvement
  • Ability to balance brand-building with performance-driven marketing



If you are interested in pursuing this opportunity, please respond back and include the following:
 
  • MS WORD Resume
  • required compensation.
  • Contact information.
  • Availability
 
Upon receipt, one of our managers will contact you to discuss the position in full detail.


JASON DENMARK
Recruiting Manager
INTERMEDIA GROUP, INC.
EMAIL: jdenmark@intermediagroup.com
LINKEDIN: https://www.linkedin.com/in/jdenmark