Apply to 100% REMOTE - Senior Brand Manager – National Restaurant Chain

JOB TITLE: 100% REMOTE - Senior Brand Manager – National Restaurant Chain
TYPE: 100% REMOTE in the United States, however, due to state-specific regulatory requirements, we can not support remote work from the following states: Alaska, California, and Hawaii.
COMPENSATION: $130,000 - $140,000 base salary range + annual bonus potential!

IDEAL CANDIDATE:

Experienced leading and managing brand calendar
Experience managing a team
Experience in QSR (Quick Serve Restaurants), food & beverage, retail, hospitality, or consumer brands preferred

DETAILS:

The Senior Brand Manager is accountable for brand strategy, marketing calendar management, and creative oversight.
Key responsibilities include building and stewarding an insights-led annual marketing calendar, developing compelling promotional and brand initiatives that populate the calendar, and bringing all activities to life across paid, owned, and earned channels with high-quality, effective execution. This position will also play a primary role in overseeing media and the relationship with the media agency.
Reporting to the Senior Director of Brand Marketing, the Senior Brand Manager will manage two direct reports: Manager, Graphic Design & Art and Associate Manager, Brand Marketing.
A Marketing Operations Associate will not report into this role but will partner closely to support execution.
This is a critical position within the Marketing organization, accountable for both setting brand strategy and ensuring it is executed with excellence.
The role is intentionally hands-on—the Senior Brand Manager is expected to lead, build, and deliver the work, not simply direct it.

FOCUS
Brand Strategy & Stewardship

Own brand positioning, messaging, tone, look and feel, and brand guardrails
Ensure consistent application of brand voice and visual identity across all channels
Translate insights and performance into actionable brand strategies
Annual Marketing Calendar Leadership
Build and manage a 6+ month forward-looking marketing calendar
Ensure the right balance of traffic-driving and brand-building initiatives to meet business goals
Define initiative timing, sequencing, and success metrics

Promotions & Campaign Strategy

Lead development of promotions and key initiatives across cross-functional teams
Define offer strategy, messaging, and business objectives
Ensure campaigns align to brand strategy and deliver against business objectives
Channel Planning & Media Integration
Define channel roles across paid, owned, earned, and in-shop environments
Ensure channel requirements, asset needs, and readiness timelines are clear
Partner with media agency on planning, execution, and optimization

Creative Leadership & Development

Own and develop clear, strategic creative briefs that translate strategy into execution
Lead end-to-end creative development across internal and external teams
Provide clear, consolidated feedback tied to strategy, brand standards, and performance
Ensure creative is developed for channel-specific formats and optimized for performance

Agency & Partner Management

Manage creative agency roster, including partner selection, scope, and performance
Partner with PR agency on earned media strategy and key moments
Hold agency partners accountable for quality, performance, brand adherence, and timelines

Cross-Functional Leadership & Execution

Partner with Operations, Digital, Finance, and Field teams to align on initiatives
Drive readiness, coordination, and execution across all functions
Operate as a hands-on leader-personally driving progress and solving problems
Experimentation & Performance Optimization
Establish and lead a testing and learning agenda across campaigns and channels
Use data and insights to refine strategies, creative, and channel plans
Drive continuous improvement without compromising brand consistency

Reporting & Operational Excellence

Lead post-campaign analysis and translate findings into clear actions
Provide leadership visibility into performance and calendar health
Build and maintain operating rhythms, processes, and governance

Team Leadership

Manage and develop direct reports across creative and brand/production functions
Foster a collaborative, high-performing team environment
Establish clear expectations, processes, and development opportunities

EXPERIENCE, EDUCATION AND BEHAVIORS

Bachelor’s degree in Marketing, Business, or related field preferred
7–10+ years of progressive experience in brand, integrated, or category marketing
Experience in QSR, food & beverage, retail, hospitality, or consumer brands preferred
Proven ability to lead brand strategy (positioning, messaging, voice, identity) and translate it into execution
Demonstrated success building and managing high-velocity marketing calendars with 6+ month forward planning
Strong creative leadership experience, including briefing, feedback, and overseeing development across internal and external teams
Experience managing creative, media, and PR agencies, including performance and ways of working
Experience overseeing production for brand content (photo/video) and/or in-shop creative ecosystems preferred
Strong strategic thinker with ability to connect brand, creative, and business outcomes
Highly hands-on operator who drives work from concept through execution
Clear and decisive communicator with strong judgment and prioritization skills
Collaborative cross-functional leader able to influence without direct authority
High level of organization with strong planning and calendar discipline
Creative judgment and ability to evaluate work against brand and performance goals
Learning mindset with focus on testing, iteration, and continuous improvement
Ability to balance brand-building with performance-driven marketing

If you are interested in pursuing this opportunity, please respond back and include the following:

MS WORD Resume
required compensation.
Contact information.
Availability

Upon receipt, one of our managers will contact you to discuss the position in full detail.

JASON DENMARK
Recruiting Manager
INTERMEDIA GROUP, INC.
EMAIL: jdenmark@intermediagroup.com
LINKEDIN: https://www.linkedin.com/in/jdenmark

The Equal Employment Opportunity Commission (EEOC) requires all private employers with 100 or more employees as well as federal contractors and first-tier subcontractors with 50 or more employees complete an EEO-1 report each year. Covered employers must invite employees to self-identify gender and race for this report.

Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for EEO-1 reporting purposes only and will be kept separate from all other personnel records only accessed by the Human Resources department.

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